What is Affiliate Marketing?

The first thing that comes to your mind when defining eCommerce is selling goods online. But "selling" means much more than making sales and doing marketing for your store.
In reality, eCommerce is about:
  • Finding the right manufacturer or setting up production on your own;
  • Shipping all goods on time and to the right people;
  • Taking care of payments and taxes;
  • Warehousing and storing;
  • Customer service.
Not much time left to actually do marketing and sales. Affiliate marketers selling your product may become one more sales channel that does not require much time and taking too many risks.
When having set up affiliate system your main purpose is getting more traffic, preferably your target audience. Working with affiliates you create a network of people interested in promoting your business. It's like your own sales army.
It may happen so that you will have a stocked shop and use affiliates to sell and ship your goods.
Quick facts about affiliate marketing:
  1. 81% of brands and 84% of publishers leverage affiliate marketing;
2. 38% of marketers call affiliate marketing one of the top customer acquisition methods;
3. According to Google Trends, between September 2016 and September 2017 search interest in the term "affiliate marketing" has risen by 30%;
4. 16% of all online orders are generated through affiliate marketing;
5. 19% of affiliate campaigns promoted fashion products. Affiliate marketing for sports and outdoor products accounted for 15%, and health/wellness and beauty accounted for 11%;
6. In most affiliate programs less than 10% of affiliates drive 90% of traffic and conversions
7. Amazon Associates affiliate program is one of the greatest examples of the affiliate networks. It lets you promote any good that is sold on their platform and earn 10% commission.


Affiliate marketing: types
Let's take a look at three main types of affiliates: people who will promote your product, make a buzz around it and actually make sales.
  1. Bloggers and owners of media resources
The people you will work with most probably have some knowledge, experience, and reputation in the niche you are selling. These affiliates will talk to their audience and promote your products in the way "from their own experience", sometimes even if they don't use your product.
Also, they may want to include a banner on their website and wait until somebody clicks on it and they earn a commission from the sale.
Promotion channels: YouTube, podcasts, websites, social media, email.
2. Media buyers
Marketers who use PPC, SEO, and other paid channels to promote your product and get a good ROI.

Promotion channels: social media, GDN.
3. Coupons and review sites
Websites interested in discounts for your products and special offers.
Promotion channels: websites, social media, review websites.
4. Companies who work in the same market as you do
Promotion channels: personal upsales to their clients, marketing collaborations, and email campaigns

Comments

Post a Comment

Popular posts from this blog

How can one make money starting a blog(top selling blogs)

Image
Let me approach the answer a little differently. What if we looked at the world’s top-earning blogs that came on the scene just about a decade ago, briefly analyzing their success strategy and see if we could pick out valuable insight on how to make money starting a blog. Take your dive now. First, into the deep end. Android is a mobile operating systemdeveloped by Google. It is used by several smartphones and tablets. Examples include the Sony Xperia, the Samsung Galaxy, and the Google Nexus One. The Android operating system (OS) is based on the Linux kernel. Unlike Apple’s iOS, Android is open source, meaning developers can modify and customize the OS for each phone. Therefore, different Android-based phones often have different graphical user interfaces GUIs even though they use the same OS How to create shield against hacking https://play.google.com/store/books/details/G_S_SRIDHAR_How_to_create_shield_against_hacking_1?id=4-bEDwAAQBAJ&hl=en #1: $14 million per month .
Read more

How can I start making money online as a beginner?

There are a number of ways to make money online . Options range from creating your own product to sell online, making money as a professional blogger, managing an online community, developing a content site on a hot topic - just to name a few. All of these are just various ways to deliver content online. Your first step will be choosing aniche which is the market or topic you are going to focus on. Speaking of focus, with so many options to make money online - focus is key. You want to choose a niche and a business model, and work on that one project all the way from start to profit. Don't let all the other options distract or derail you. Once you decide on a topic or niche, you should sit down and map out a plan for your internet business model. What market are you targeting, and how can you best serve that market? This is the angle you want to work from, vs the more common: how can I make the  most money  from this market? (Most people get it backwards and then get frustr
Read more

Can You Really Make Money by Selling Products Online?

Image
There are many ways you can make money online, but in this article I will show you how to get some cash from selling products on your website. There is no such thing as free money. In order to make money you have to invest. I understand your your resources might be limited, but on the internet you don’t need to spend much to get somewhere. It requires more of your time and dedication to succeed than the mount you are going to invest. This process is very simple, and requires less than $100 to get started. You will need 3 things to get started: Find a niche and figure out what products you are going to sell Register a domain name and purchase web hosting Create your website using WordPress and upload images and product description Drive traffic to your website Finding Products to Sell Don’t rush to sell just any product. It is true that a good marketer can sell anything on the internet, but you are at the start yet. Choose a product or set of products that you know som
Read more